Why do you want jeans with deadstock buttons and zippers, when you thought deadstock referred to cool but definitely overpriced shoes? Take a read below to find out!
MEET THE JEAN
DEADSTOCK BUTTON & ZIPPER
WHAT DOES DEADSTOCK MEAN?
Deadstock is excess material from a previous order that was purchased but never used by the original customer and is thus headed to landfill. Typically, this occurs with fabric orders from large incumbent apparel brands. It orders ten thousand yards of fabric production to make roughly fifteen thousand pairs of pants across different fits and sizes. Except, that pant does not end up selling very well. The mill already produced the fabric, but the brand no longer wants to make pants out of it, so it never calls the remainder of the fabric. The mill now has thousands of yards of fabric that was produced for a specific client and purpose that will not be used for that client or purpose. The mill will try to resell that fabric, but if it cannot, it will be thrown away.
While the example given above refers to fabric, other components can also be deadstock. Zippers, buttons, and other hardware are a great example. Most apparel brands order specific hardware for their products. Whether it be zippers of a certain length, or metal brushed for a specific finish, or buttons branded with the logo, the hardware is designed for a particular end product. If the projected number of end products are never made, that hardware becomes deadstock.
I THOUGHT DEADSTOCK REFERRED TO SHOES
Yes, these days the word deadstock does most commonly refer to hard-to-find shoes coveted by sneakerheads. The idea is really the same. Nike makes a few thousand pairs of the Cactus Jack Air Jordan 4. Once it sells out, anyone looking to re-sell that product would call it deadstock if the shoe had never previously been worn. The shoe, like the fabric, was previously sold but never used, and now can be resold as dead-stock. The only real difference is the shoe is a finished product, unlike the fabric.
HOW DOES AGAIN&AGAIN USE DEADSTOCK MATERIALS?
Unfortunately, again&again is not in the business of selling deadstock Nike heat (although sometimes we wish we were). We do, however, utilize deadstock hardware in our jeans. That means we area not branding our zippers and buttons with the again&again logo. We are not specifically choosing the metal or finish. Instead, we put in a request, and receive whatever zipper and buttons the factory happens to have available that otherwise would be thrown out.
Make no mistake, we still utilize high quality YKK zippers like the majority of the industry. The difference is, zippers may not exactly match from jean to jean. You could say it just makes every jean unique.
You could say it just makes every jean unique.
While we have considered using deadstock fabric for our jeans as well as deadstock hardware, we decided that did not operationally align with our strategy. The challenge with utilizing deadstock materials, is you cannot predict exactly what, or how much, material will be available. We have high standards for our fabric, and want to provide a consistent experience for our customers, so we decided we cannot source at the whim of other apparel brands for this key component of our flagship product.