A team of designers, doers, creatives, and experimenters, we want to inspire circular living. Yeah, it's pretty ambitious. But we know what we are doing (most of the time). Some of us have spent time in the industry. The rest of us have spent our careers defying industry norms. We think both will come in handy. We're just four students and a professor, utilizing human ingenuity to reduce environmental impact in a fashionable way.

Really, we just love retail. During our time at Nike, Banana Republic, and Calvin Klein, we saw how amazing a great piece of clothing could make people feel. At the same time, though, we were deeply troubled by the waste inherent in the industry. Mountains of clothes being thrown out in the name of "fast fashion" and "next season" didn't sit right with us. We wanted clothes that fit our urban lifestyle and environmental beliefs: clothes you could feel great in and feel great about.

When we couldn't find it, we decided to build it ourselves. And at that point, why not be ambitious? We decided to go big and tackle an everyday staple known for its environmental harm, jeans.